With GM making plans to discontinue the Hummer Brand Name and every automaker killing their SUV line up there is still a large amount of us that want more. According to J. D. Power and Associates, the Hummer brand captures and retains owners better than most, so it’s worth nurturing. The trick is making hugeness less of a calling card – a process that started with the demise of the H1 – but preserving extreme off-road ability.
As anyone who has done any serious off-roading can attest, size is your enemy on the trail, so a smaller but still off-road-ready Hummer, perhaps like the HX concept makes perfect sense. Read the rest of this entry »